British pop sensation Dua Lipa has officially been named Global Brand Ambassador for the iconic Italian luxury house Bvlgari, a collaboration confirmed by The Hollywood Reporter and announced on Bvlgari’s verified Instagram account. The partnership brings together music, fashion, and luxury, highlighting Lipa’s global influence alongside the maison’s century-long heritage.
Bvlgari celebrated the announcement on Instagram with stunning campaign images and behind-the-scenes footage of Lipa adorned in the brand’s signature jewellery. The caption read: “Bvlgari proudly welcomes @dualipa as its newest Global Brand Ambassador.” The post highlighted her creativity, elegance, and bold presence, emphasizing how she embodies the Maison’s values of confidence, creativity, and modern femininity.
Lipa herself described the partnership as “incredibly special.” She praised Bvlgari for its craftsmanship and timeless designs, noting that the jewellery “always adds the perfect finishing touch, transforming a look into a real moment.”
The appointment places Lipa among a prestigious roster of global ambassadors, including Anne Hathaway, Priyanka Chopra Jonas, Zendaya, Damiano David, Liu Yifei, Kim Ji-won, and Blackpink’s Lisa. Together, they showcase Bvlgari’s blend of luxury, culture, and contemporary influence on the world stage.
Fashion analysts note that Lipa’s style, international fanbase, and influence across music and fashion make her a natural choice for Bvlgari’s global campaigns. Fans and critics alike have praised her combination of modern glamour and authenticity qualities that resonate perfectly with the brand’s storied heritage.
With the campaign now live on social media and in print, it is expected to elevate both Bvlgari’s visibility and Lipa’s status as a cultural icon. Beyond her music career, Lipa continues to solidify her position as a global figure in fashion and luxury, bridging artistry, style, and contemporary influence.
