Business

Bestway Cement Enters Pakistan’s Auto Market Following CCP Clearance

The Competition Commission of Pakistan (CCP) has approved the acquisition of Al-Haj Automotive (Private) Limited by Bestway Automotive (Private) Limited, clearing the deal after a Phase-I review under the Competition Act, 2010.

The approval comes after Bestway Automotive filed a pre-merger application on January 26, 2026, following an Asset Purchase Agreement signed between the two parties on December 22, 2025.

The acquiring company, Bestway Automotive, is a wholly owned subsidiary of Bestway Cement Limited, a Pakistan Stock Exchange-listed firm. The company plans to enter Pakistan’s automobile sector by assembling, marketing, and selling vehicles locally.

Al-Haj Automotive is engaged in assembling and selling vehicles, including sedans and SUVs, along with related spare parts. According to the CCP’s assessment, neither the acquiring nor the target company currently holds any significant production or market share in the defined relevant market. As a result, the transaction is not expected to increase market concentration or disrupt competition.

The Commission concluded that the deal does not create or strengthen a dominant position and is unlikely to reduce competition or create barriers to entry. Based on this, the transaction has been approved under the existing legal framework.

CCP noted that such investments can support local manufacturing, improve efficiency, and enhance competition, provided market conditions remain favorable. The regulator reiterated its commitment to enabling investment while maintaining fair and competitive market structures.

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