Spotify, the world’s most popular audio-streaming subscription service, officially launched in Pakistan, Bangladesh, and Sri Lanka on February 23, 2021.
With a worldwide community of more than 345 million monthly active listeners, including 155 million Premium subscribers, Spotify says it will offer a personalised listening experience to people, comprising local and international artists and more than 70 million tracks.
The Spotify service is available for free or with an upgrade to Spotify Premium, a subscription service that allows users to enjoy music without ad interruptions.
Users can upgrade to Spotify Premium for the ultimate Spotify experience for Rs299 per month. The Premium Family subscription plan is available for Rs479 per month for up to six family members living under one roof, an official press release issued by the company said.
The new Spotify Premium DUO, available for Rs390 per month, is a subscription plan for two people living at the same home address, which includes Duo Mix, a regularly updated playlist made just for the two subscribers to discover audio they both love and enjoy together.
Spotify also has a premium for students for as low as Rs149 per month. Direct carrier billing payment options are also available through Telenor and Zong.
Spotify comes to Pakistan with an unrivalled mix of features and the freedom to play across a wide range of devices and app integrations. Music fans will also enjoy Spotify’s personalised music recommendations, which will help them to enjoy, discover and share new music from both local and international artists.
“We are incredibly excited about the opportunity to bring together creators and listeners around the world, says Alex Norström, Chief Freemium Business Officer of Spotify.
“As we’ve expanded our international reach over the years, we’ve connected over 8 million artists with listeners across nearly every continent, putting Spotify firmly at the heart of the global audio economy. Launching in these new markets is a key next step to fulfilling our ongoing commitment to building a truly borderless audio ecosystem.”
Playlists made for Pakistan
The new playlists offer expertly curated and regularly updated music by Spotify’s team of local music experts, across a range of popular genres for any mood or moment, including Hot Hits Pakistan, Pakistani Rock Hits, Pakistani Indie 101, Drama OSTs, Loadshedding Longing and more, the statement said.
