ISLAMABAD: The Pakistan Consumer Confidence Index (CCI) recorded a gain of +0.8 points, reaching its highest level in three years, according to the 2024 Global Consumer Confidence Index (CCI) report for December.
This growth reflects a steady recovery in consumer sentiment amid improving economic indicators and public optimism.
The report highlights that the percentage of individuals who perceive the economy as “strong” surged from 4% at the start of the year to 16%. Additionally, concerns about inflation have dropped to their lowest in three years, reflecting growing economic stability.
Confidence in job security improved by 3%, indicating a positive outlook for employment prospects. Savings confidence also saw consistent growth, with 15% of respondents expressing optimism about their future financial capacity.
Meanwhile, the ease of making major purchases, such as homes and vehicles, has increased fourfold compared to previous quarters.
The CCI report underscores improvement in three of the four sub-indices, pointing to resilience in Pakistan’s economy despite ongoing challenges. With rising confidence in savings, job security, and purchasing power, Pakistanis appear more optimistic about their financial and economic futures.
