Pakistani model and actress Saheefa Jabbar Khattak has shared an emotional and deeply personal glimpse into the difficult journey behind running her pizza restaurant.
Taking to Instagram, Saheefa posted a carousel of raw behind-the-scenes pictures showing the exhausting reality of building and managing her restaurant, Roni’s Pizzeria.
The pictures captured moments of renovation work, recipe testing, order preparations, sleepless nights, and visible exhaustion after long working hours.
Some photos also featured close friends who stood beside her during the hardest phase of the business.
Among them was her friend Amna Ashraf, whom Saheefa emotionally thanked for supporting her when she felt abandoned during one of the lowest points of her life.
In a heartfelt caption, the actress revealed that after she unexpectedly went viral earlier this year, many people started approaching her, but according to her, very few genuinely cared about the real struggle behind the headlines.
“I’ll never forget how @amnaashrafff was the only person who truly showed up for me when I was at my lowest,” Saheefa wrote.
She further explained that while many people became interested in her after the viral attention, most were more focused on trends, views, or the hype surrounding her pizza business rather than understanding her actual story.
“All I’m trying to say here is, a lot of people can sell food. But no one will ever be able to sell a story the way I can,” she added emotionally.
Saheefa also shared screenshots of vulnerable messages she had sent privately to food influencers, bloggers, and critics across Pakistan while trying to save her struggling business.
In the messages, she openly admitted that the restaurant was facing daily financial losses due to poor decisions previously made by a former business partner, which had exhausted her investment completely.
The actress revealed that asking for help was emotionally painful because it forced her to put aside her pride and accept a reality she never imagined facing.
She requested influencers to visit the restaurant, honestly review the food, and help spread awareness so she could continue paying staff salaries and managing rent expenses.
Reflecting on the difficult phase, Saheefa admitted that failure can happen even after achieving the success people once dream of. However, she encouraged others not to lose faith during hard times.
“You may not gain monetarily right away, but you’ll learn things no amount of money will ever replace,” she wrote.
Despite openly admitting that the business is currently struggling, Saheefa ended her emotional note with determination and hope, promising that she is “not going anywhere” and will continue fighting to make the restaurant work again.
Her honest post quickly resonated with social media users, many of whom praised the actress for breaking the illusion of perfection often seen online and for speaking openly about business failure, vulnerability, and resilience.
