Colourism and classism have always been topics of discussion in Pakistan. The issue, deep-rooted in desi culture, has progressed from banter on social media to generational trauma. And, some of the most common victims of colourism are artists. Having a dusky skin tone seems nothing less than a crime on television, and our celebrities are struggling day in and day out to shun the stereotypical mindsets, whilst also breaking atypical beauty standards. However, their efforts often go in vain. Recently, celebrated designer Zara Shahjahan took to social media and shared how her latest campaign was said to have hired models who ‘look like maids.’
