Pakistani entrepreneur and content creator Momin Ali Munshi has sparked discussion after praising actress Mahira Khan for her strategic approach to building her public image and personal brand during a candid appearance on ‘Excuse Me with Ahmad Ali Butt’ hosted by Ahmad Ali Butt.
During the conversation, Momin described Mahira Khan as exceptionally smart and intentional in the way she manages her public presence, emphasizing that her approach goes beyond typical PR tactics and reflects genuine brand intelligence.
Here’s what he stated:
“Mahira khan I feel is very smart and strategic, mein unko PR wali koi baat nhi kr rha but I genuinely feel Mahira Khan is a masterclass on how to build a brand. Aur mein ye both tareef kar rha hoon positive way mein baat kr rha hoon, baat ko bilkul shade nhi kr rha” (I feel Mahira Khan is very smart and strategic. I’m not talking about PR or publicity tactics here, but I genuinely believe Mahira Khan is a masterclass in how to build a brand. And I mean this entirely as praise. I’m saying it in a very positive way, with absolutely no shade intended).
Ahmad Ali Butt totally agreed with his remarks and added that : “Mein ny ek dafa kaha tha ky Mahira is the female version of Fahad Mustafa, now I want to take that comment back because Mahira Understand PR like no one else.” (I once said that Mahira Khan is the female version of Fahad Mustafa, but now I want to take that comment back because Mahira understands PR like no one else).
Further, Momin stated: “Mahira ki ek ek cheez py wo itny smartly chalti hain, kitna post krna hai, kitna post nhi krna, kia dekhana kia nhi dekhana wo both smart hain.” (Mahira Khan handles every single thing very smartly. how much to post, what not to post, what to show and what not to show. She is extremely smart about it all).
Social media users and fans also largely agreed with his perspective, praising Mahira Khan for her calculated, consistent, and polished public image, with many calling her one of the most strategically aware celebrities in the industry when it comes to managing fame and personal branding.
