Once upon a time, vehicles were regarded for what they were—transportation, mechanical appliances that delivered passengers from point A to point B. Of course, reliability, functionality, affordability, and style were always important factors, but like washing machines, for the masses not passionately into custom cars, vehicles mostly stayed in their own lanes (ha!) and didn’t merge (ha!) too much into the wholeness of life. You bought a car and moved on with life.
The logical solution? A membership.
New electric vehicle companies like Rivian have risen to and perpetuated this challenge by offering a Rivian Membership full of exclusive opportunities and products for Rivian owners. It’s like a club membership attached to your vehicle, full of services and experiences, and heck, maybe members could beg and plead for a free T-shirt.
