The role of media should not be confined to disseminating news and information but must also highlight public awareness regarding climate change. The media, in its reporting, is required to use appropriate terminology and diction to raise awareness, highlight the causes, and provide a way forward.
The media, in its reporting, is expected to project the environment not as a resource to be used by humans but as a living environmental and ecological process that must not be disturbed by humans. For example, while writing such reports, if the media says that natural resources are diminishing or facing extinction, it must similarly highlight that the environmental system is being affected or impacted negatively .
Recent studies have also reinforced this perspective. Penz and Fill (2022) observe that ecolinguistics promotes and fosters environmental awareness while supporting and strengthening the connection between humans and nature for sustainable development. In this context, Alexander and Stibbe (2014) argue that ecolinguistics plays a key role in highlighting the relationship between humans and the environment, as well as its impact on addressing environmental challenges and shaping a sustainable future. It is pertinent to highlight that while reporting any incident about environmental degradation or natural disasters, the media, apart from reporting, is also expected to provide solutions and a way forward to help face such incidents in the future. In reports about floods, wildfires, and rising temperatures, the media is also required to provide guidance and suggestions on how to combat or lessen the impacts of such environmental changes. The reporting must not be based only on presenting news and subsequently creating fear or chaos but must also give a sense of hope among people that through various techniques and the use of technology, such natural disasters can be managed effectively. The media must not consider floods, droughts, fires, or other environmental disasters merely as natural disasters but should link such impacts with environmental changes, industrial pollution, deforestation, human intervention with nature, and so on.
Fairclough (1995), in his study, states that media should cover and highlight the areas that , on the other hand, are ignored and not given consideration by the masses. Therefore, the media is expected to sensitize the masses regarding such disasters and create a way forward to combat or tackle such environmental change disasters and their impacts on people and society as a whole. On the other hand, equally important is environmental equity or justice in society. It has been widely observed and noted that in floods, droughts, disasters, and environmental changes, the major impacts are faced by the underprivileged in society. It is the role and responsibility of the media to highlight and become a voice for such voiceless people, representing them and creating a sense of ownership among the poor and marginalized sections of society.
The media is also required to highlight and create awareness among people about science and technology related to the environment and provide them with knowledge that through the use of such technology, they can tackle the horrors of disasters.
The study of ecolinguistics reminds the media that humans are, in no way, different from society and can never be detached from society and vice versa. Hence, media reports are also expected to discuss humans, rivers, oceans, flora, fauna, biodiversity, and the ecosystem as a whole to give them significance and bring them into the limelight of the coverage.
Media reporting is also required to use environment related terminology and diction, such as environmental war, ecological emergency, and other relevant terms, in its reports to highlight environment related information.
Recent studies highlight that similes and metaphors have a significant impact on human thinking. Hence, the media is encouraged to resort to this method to mould public opinion towards environmental conservation and protection. Moreover, media personnel are required to engage in investigative journalism and cover incidents and events from different angles , examining their pros and cons deeply. If there are frequent flash floods in any area, the media is expected to discuss the causes and the role of concerned authorities in handling the incidents .
Media houses, along with environmental protection organizations and other stakeholders, are required to impart knowledge and training to journalists. There is also a significant role for environmental funding organizations in sensitizing media personnel. In training sessions, they are expected to invite environmental experts, scientists, and scholars who have made significant contributions in this area. Media reports and the diction used therein have great significance. They must highlight a green and stable future through sustainable development initiatives and become partners in facing the challenges and effects of environmental degradation. They must give hope to people that the media stands with them and will continue contributing its responsible and positive role. This is the major objective of ecolinguistics. Societies such as ours widely need the use of ecolinguistics in the media.
