TikTok has overtaken YouTube in terms of average watch time per user in the US and UK, according to a report released by analyst firm App Annie. The short-video app is considered to have “upended the streaming and social landscape”. It led the app market worldwide in terms of downloads in the first half of 2021. The growth comes despite the ban of TikTok in India, which was the largest market for the app. YouTube retains its leadership for overall time spent among social, communication, photo and video, and entertainment apps globally.
The report by App Annie shows that the average watch time per user in the US on TikTok was nearly nine percent more than that on YouTube. However, the gap was much wider in the UK where the average time spent per user on TikTok was over 64 percent more than on YouTube, the data highlights.
TikTok first surpassed YouTube in the UK back in May 2020 and it has maintained the lead since. In the US, TikTok and YouTube have been swapping the top spot since August last year, though the former started to dominate in April this year.
