In a video last week captioned “Why Mental Health TikTok is Powerful,” – therapist Jaime Mahler shares a user’s striking comment: “10 years of therapy and what I needed to hear I heard on TikTok. And it has changed the entire way I process my past and view myself now.”
Mental health content has exploded on the immensely popular social media platform. The hashtag #mentalhealth has 15.3 billion views and #therapistsoftiktok has 318 million. Therapist creators say the pandemic likely accelerated the space’s evolution, but they credit its existence to the broader de-stigmatization of mental health issues as well as the app’s younger users who are more comfortable not only disclosing but also publicly processing everything from childhood trauma to relationship abuse.
TikTok is giving people a mental health education they never had before. The beauty of mental health TikTok lies in its accessibility. Some of the most successful creators take esoteric psychological concepts and role-play to show viewers how that manifests in real life. It’s much easier to show someone what an attachment disorder looks and sounds like than it is to rattle off a list of symptoms.
Creators also help users develop more robust language around mental health. It’s one thing to think your mother-in-law is difficult, it’s another to be able to say she may have a narcissistic personality disorder.
The explosion of mental health content on the app, creators say, is as much a reflection of what’s going on for people outside the app as it is a commentary on the app itself.
“We are in a place culturally where we know it’s OK to … openly share some of the wounds that we carry into our everyday life,” Mahler said.
TikTok’s user base skews young. Many don’t ascribe to the belief held by many of their parents and grandparents that emotional pain is better endured than processed. Mahler said this is no way to thrive, and the app’s power is in showing people they can live another way.
“We are empowering people to know that treating and taking care of your mental health is vital,” she said. “In order to thrive … we have to create a foundational understanding of who we are, of where we want to be.”
Another aspect of TikTok’s influence in the mental health space is that its algorithm allows it to reach audiences who may not even be considering therapy, whether because of a lack of knowledge or introspection, cultural stigma, or barriers to access. It offers people the sense that whatever they’re dealing with, they’re not alone.
Scrolling through TikTok at 11 p.m., a single mother may come across a video that speaks directly to the toxic co-parenting relationship she has with her ex. A Black woman struggling to find the right therapist may discover a video outlining what depression can look like in Black people. An LGBTQ child trying to come out to their parents may find strength and solidarity in the more than 18 million videos of other people doing the same.
